Brazos Mall

Before there was Market with Michelle I was just Michelle Marketing Director for Centennial Real Estate at one of their shopping centers known as the Brazos Mall. In my time there I supported the property’s marketing efforts by strengthening its digital presence and increasing community engagement. Through strategic social media management and short-form video content that highlighted in-mall businesses and events, the mall experienced a measurable boost in visibility and connection with shoppers. These efforts contributed to a 15% increase in foot traffic, driven in part by consistent and intentional social and digital marketing.